Special Market Intervention Price Scheme (MIPS)

Government of India scheme to increase apple growers profit

Government of India has launched a scheme for apple growers and aggregators in Kashmir. The name of new scheme is Special Market Intervention Price (MIPS). Under the scheme government of India will purchase apples directly from apple growers at their door step. Government will purchase 12 lakh metric tonnes of apples at rate which is profitable to farmers.

Scheme:Special Market Intervention Price Scheme (MIPS)
Benefits:Higher profitable price for apple growers and aggregators
Beneficiaries:Apple growers and aggregators in Kashmir
Launched By:Government of India


  • To increase apple grower income
  • To empower apple grower
  • To create more jobs in Kashmir


  • Scheme is applicable for Kashmir only
  • This scheme is applicable only apple growers and mandis


  • Better prices for apple crop
  • Hassle free purchase of apples
  • Door step purchases by government
  • Payment directly in bank account within 48 hour


  • Government of India to buy 60% of apple direct from apple growers and aggregators
  • Apple growers and aggregators in Kashmir will get extra profit of Rs. 2000 crores with the new scheme
  • Government agencies will take care of collecting, transportation procurement of the apples
  • Apples procurement will start in September 2019 and will end in April 2020
  • Government has allocated budget of Rs. 8000 crores for the scheme
  • The procurement of the apples will be the for 6 months
  • Department of agriculture & National Agricultural Cooperative Marketing Federation of India Ltd. (NAFED) will be implementing the scheme
  • District administration is asked to identify beneficiaries of the scheme
  • The district administrations will enroll all the beneficiaries & also collect bank their bank account details so that the payment can be made


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Y. S. Jaganmohan Reddy

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