Mahila E-Haat: Online marketing platform for women, SHGs & NGOs

The Ministry of Women & Child Development (WCD), Government of India has launched Mahila E-Haat ( an online marketing platform for women entrepreneurs, self help groups (SHGs) & (non-government organizations) NGOs. They can showcase their products and services on The initiative is launched under the Rashtriya Mahila Kosh (RMK). The Mahila E-Haat portal enable direct business between producers & consumers. The platform is free any anyone across India can register & sell their products & services.

What is Mahila E-Haat? An online market place ( for women entrepreneurs, SHGs & NGOs to promote their products & services. Anyone across India can buy the products from the Mahila E-Haat website.


  • To provide zero cost marketing platform for women entrepreneurs, SHGs & NGOs
  • To make sure that their products & services can be showcased across India
  • To enable buying & selling of products/services by women entrepreneurs, SHGs & NGOs
  • To empower women
  • To support self help groups (SHGs) & (non-government organizations) NGOs


  • A zero cost marketing platform
  • Simple steps to participate or to be vendor of Mahila E-Haat
  • Easy listing of products & services on

Terms & Conditions for Mahila E-Haat Participants / Vendors:

  • Only Indian women entrepreneurs, SHOs & NGOs can be a vendor
  • Women entrepreneur must be more than 18 years of age
  • Only legal & permitted goods must be showcased or sold

CLICK HERE to know then complete eligibility criteria to be vendor.

Product / Services Categories List:

Clothing, Bags, Fashion Accessories, Jewellery, File Folders, Decorative & Gift, Grocery & Staples, Organic Food, Baskets, Natural Products, Boxes, Linen, Cushion Covers, Carpets, Rugs, Footmats, Home Décor, Pottery, Education Aids, Toys, Industrial Products, Services, Tailoring & Mehendi

How to register on Mahila E-Haat (Participant / Vendor Registration): 

STEP 1: CLICK HERE to go to the Mahila E-Haat online registrations

Mahila E-Haat Venter / Participant Online Registration
Mahila E-Haat Vendor / Participant Online Registration

STEP 2: Click on Individual if you are individual women entrepreneur or SHG/NGO in case you are one of them

STEP 3: Fill up the complete E-Haat registration form

Mahila E-Haat online registration form for women entrepreneurs
Mahila E-Haat online registration form for women entrepreneurs

Mahila E-Haat online registration form for SHOs & NGOs
Mahila E-Haat online registration form for SHOs & NGOs

How to list products / services on the Mahila E-Haat portal?

E-Haat registered vendors can send list of products & their details online at the website or using email ( Just download in the Mahila E-Haat Acceptance Letter / form in PDF available HERE. Fill in the complete form & mention list of products you want to showcase on the E-Haat portal along with their details. CLICK HERE to download product format (excel), mention list of all the products along with their images & details such as your mobile number, email id, product/service category, price, expected delivery time etc. Send both the files via email to the Rashtriya Mahila Kosh (RMK).

How to buy from E-Haat portal?

All the list of products & services will be listed on the E-Haat portal along with their images, details, pricing along with the contact details (email & mobile number) of the sellers. Interested buyers can contact sellers with the mentioned email ids or mobile and then make the purchase.


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