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On January 24, 2021, on the occasion of National Girl Child Day, Madhya Pradesh government started ‘PANKH Abhiyan’ a new campaign for empowerment of girl child across the state. This campaign is launched by CM Shivraj Singh Chouhan under ‘Beti Bachao, Beti Padhao’ scheme. In the word PANKH, letter P stands for Protection; A stands for Awareness, N stands for Nutrition, K stands for Knowledge and H stands for Health. This abhiyan will be in force for 1 year for now starting from January 24, 2021 to January 24, 2022. It aims at holistic development of girls in the state. It aims at not only taking care of their health, nutrition and education but also protection and awareness about their rights as individuals.
Overview:
| Initiative name: | PANKH Abhiyan |
| Initiative Under: | Madhya Pradesh Government |
| Launched By: | CMO Madhya Pradesh, Shivraj Singh Chouhan |
| Launch Date: | January 24, 2021 |
| Beneficiaries: | Girls across the state |
| Major Objective: | Holistic growth and development of girl child thereby empowering them |
List of scheme lunched by Madhya Pradesh government
Objectives & Benefits:
- The main objective of the scheme is holistic growth and development of girls in the state
- It aims at maintaining health and nutrition of all the girls in the state
- It tends to cover the education and knowledge requirements of girls to make them independent
- Along with this it also covers to spread awareness about their rights in the society
- It tends to protect the rights of girls as individuals in the state and overcoming gender disparity
- This is a holistic campaign will thereby enable overcoming all the challenges and empowering the girls across the state
Key Points:
- CMO Madhya Pradesh, Mr. Shivraj Singh Chouhan launched a new campaign named ‘PANKH Abhiyan’ on the occasion of National Girl Child Day on January 24, 2021 in Bhopal
- This campaign is launched for the holistic development and empowerment of girls in the state
- It is launched under the ‘Beti Bachao, Beti Padhao’ scheme
- The word PANKH stands for Protection; Awareness, Nutrition, Knowledge and Health
- This campaign will tend to provide better health and nutrition facilities to the girls than before
- It will also ensure proper basic and higher education is made available to the girls in every strata of the society
- It aims at overcoming gender disparity thereby spreading awareness and protecting their rights as individuals
- This campaign will lead to holistic development of the girls in the state
- It aims at acknowledging their accomplishments and achievements in all fields
- This campaign aims at encouraging girls to achieve newer heights
- It will be in force for 1 year starting from January 24, 2021 to January 24, 2022
- During the launch event, CM also announced 6.47 crore scholarships for 26,099 girls in the state
